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Medical Tourism Hits Oprah.com
Woodman's Patients Beyond Borders Referenced Throughout
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CHAPEL HILL, NC - 10 November 2009: In lockstep with the nation's focus on healthcare, Oprah Winfrey has for the first time spotlighted the subject of American patients traveling abroad for treatment, known as "medical tourism." Introduced on Oprah.com Monday, November 9th, the segment presents medical tourism as a growing and important new choice for patients seeking to save significantly on the costs of an otherwise unaffordable medical procedure.
With numerous references to Josef Woodman's Patients Beyond Borders, the bestselling consumer reference guide for medical tourism, the article features an overview of costs, leading destinations and and common procedures, along with a slideshow of the top international hospitals offering medical treatments to patients from all over the globe. The piece will run on Oprah’s Health pages throughout November at www.oprah.com.
"Healthcare consumers are tired of hearing about reform; they want options," said Woodman. "Oprah's coverage of the topic reflects the mood of the country, where increasingly disenfranchised healthcare consumers are now aggressively seeking real choices. As with other controversial, emerging issues she's chosen to highlight, Oprah has a legitimizing effect on medical tourism, offering her audience comfort and strength to make informed decisions."
Over the past decade, medical tourism has become a big growth industry, as hundreds of American-accredited hospitals around the world offer 30-80% savings on procedures, while the costs of US healthcare become unaffordable for millions of Americans. A Deloitte study released last week cites 645,000 Americans crossing borders for care this year, with a 35% annualized projected growth rate over the next five years
"For so many Americans—Oprah's audience included—traveling abroad for lower-cost medical care has meant being able to send their kids to college, or keep the equity in their homes," commented Woodman. "I talk to a lot of patients, here and abroad. The high quality of care—and the cost savings—are real."
About Healthy Travel Media
Healthy Travel Media, an independent imprint based in Chapel Hill, NC, publishes books, eBooks, and Web-based consumer reference information on medical tourism and wellness travel. Patients Beyond Borders is available at bookstores everywhere and is distributed to the retail trade through Publisher's Group West.
For media queries, please contact:
United States
Judy Orchard
Tel: +1 919 545.0668
Email: jorchard@patientsbeyondborders.com
Web: www.patientsbeyondborders.com
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